A Landmark Milestone: ROHA Acquires Tebracc to Strengthen Natural Colors Leadership

ROHA Group proudly announces a landmark step in its journey of growth and innovation: the acquisition of TEBRACC, one of Brazil’s leading manufacturers specializing in natural food colors with a strong heritage in annatto. This acquisition reinforces ROHA’s global leadership in the natural colors space, while providing greater supply chain resilience and market readiness.

The acquisition of TEBRACC is more than just expansion. It strengthens ROHA’s ability to secure natural pigments sustainably, ensures consistent quality, and expands our manufacturing base in one of the world’s most pivotal natural color markets.

Why This Matters for ROHA

Supply Chain Resilience: Stronger sourcing base in Brazil ensures reliability and sustainability.

Enhanced Natural Color Capabilities:
Combining ROHA’s expertise with TEBRACC’s heritage in annatto.

Market Readiness: Positioned to meet
rising global demand for clean-label, plant-based solutions.

Global with Local Advantage: Nearly
doubling Roha's footprint in Brazil to improve scalability and delivery.

Global Leadership in Natural Colors

Together, ROHA and TEBRACC create a future-ready business that inspires industries worldwide, driving clean-label innovation and expanding the possibilities of natural, plant-based solutions. This partnership not only strengthens ROHA’s role as a global leader in natural food colors, but also reinforces ROHA’s long-term commitment to sustainability, innovation, and delivering value to customers across diverse markets.

This is not just an acquisition – it is a transformational leap that secures ROHA’s supply chain, strengthens resilience, and expands our leadership in natural colors. By combining expertise, innovation, and a commitment to sustainability, we are building a stronger foundation that will benefit our customers, partners, and communities worldwide for decades to come.

Blog posts

  • A Landmark Milestone: ROHA Acquires Tebracc to Strengthen Natural Colors Leadership

    A Landmark Milestone: ROHA Acquires Tebracc to ...

    ROHA Group proudly announces a landmark step in its journey of growth and innovation: the acquisition of TEBRACC, one of Brazil’s leading manufacturers specializing in natural food colors with a...

    A Landmark Milestone: ROHA Acquires Tebracc to ...

    ROHA Group proudly announces a landmark step in its journey of growth and innovation: the acquisition of TEBRACC, one of Brazil’s leading manufacturers specializing in natural food colors with a...

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